Actor Taapsee Pannu’s ‘Thappad’ has made it to the list of Cannes Lions winners as it won a silver medal for ‘The World’s Most Reported Trailer’ on the third day of the event.
The film’s director Anubhav Sinha shared the news on his Instagram handle on Wednesday by posting a short video of the digitally released results.
In the caption, he wrote, “Thappad wins Cannes Lions Silver for his ‘Most Reported Trailer Campaign’. Birthday Gift Team. @triggerhappyentertainment #AmitChandrra ZINDABAD!!!”
The campaign, shown on YouTube and other official social media sites of the film, included a scene from the film in which the male lead (played by Pavail Gulati) slaps his wife (Taapsee Pannu) in front of guests during a party. It was promoted by Dentsu Webchutney and produced by Trigger Happy Entertainment Pvt Ltd.
It was a part of the second trailer of the film aimed at spreading awareness about domestic violence, on which the entire plot of the story was based.
According to the official 2021 Cannes Lions International Festival of Creativity website, the trailer was reported over 400,000 times and was taken down by YouTube within 26 hours.
On a related note, India received 21 shortlists on the third day of the festival, closing its shortlist count for the year at 77.
The blockbuster film ‘Thappad’ for which Taapsee Pannu received several awards including ‘Best Actor’ (Female) accolades, was both a critical and commercial success.
Helmed by Anubhav Sinha, the film featured Taapsee as the protagonist, who refused to tolerate domestic violence in the name of love and relationships, and Pavail played her husband.
.