Ujjainone day beforeAuthor: Anand Corporation
There has been a controversy over linking the advertisement of online food delivery company Zomato with Mahakal. This advertisement of the company has been done by ad actor Hrithik Roshan. In this they are saying- Liked the plate. If you are in Ujjain, you have asked for it from Mahakal. The priests of the Mahakal temple have strongly opposed this. They say that the Mahakal temple does not deliver any thali. Zomato and Hrithik Roshan apologize on this ad.
Mahesh, the priest of the temple, said- The company has made misleading publicity about the Mahakal temple in its advertisement. The company should think before issuing such advertisements. Hindu society is tolerant, it is never violent. Had there been another community, he would have set such a company on fire. Zomato don’t play with our sentiments like this.
Before reading the news further, you can give your opinion on this poll…
Mahakal name is not tolerated in non-veg delivery company
Mahesh, the priest of the Mahakal temple, said – In the Mahakal temple food area, food is given to the devotees in a plate, but there is no provision to deliver the food on the plate when someone asks for it. The company which is also delivering non-veg food should immediately stop the misleading advertisement of Mahakal Thali. The company has hurt the sentiments of Hindus. We strongly oppose this. If the company does not apologize, then we will go to court.
In the advertisement of Zomato, Hrithik Roshan has talked about getting a plate from Mahakal.
Collector said – will take action to stop the advertisement
After the protest by the priests of Mahakal temple, Ujjain Collector and President of Mahakal Temple Committee Ashish Singh termed the advertisement as factless and misleading. He said that offerings can be taken only in the food area in the Mahakal temple. The plate is not sent anywhere from here. We will take action to stop this type of misleading advertisement.
Free food is fed to the devotees coming to the food area operated in the Mahakal temple.
Free food in the morning and evening in the food area of Mahakal temple
Every day thousands of devotees reach the food area of Mahakaleshwar temple to take food offerings. Free food is arranged by the temple committee. Devotees can take food offerings from 11 am to 2 am and from 5 pm to 8 pm sitting in the grain area. This tradition has been going on for hundreds of years.
Mahakaleshwar Shivling is the only south facing Jyotirlinga, where devotees from all over the world reach here.
Mahakaleshwar is included in 12 Jyotirlingas
One of the 12 Jyotirlingas of Lord Shiva, Mahakaleshwar Jyotirling is in Ujjain. This is the only south facing Jyotirlinga. Due to the belief that Mahakal resided in Ujjain, Ujjain has also been called Mahakalpuram in the old literature. There are total seven aartis of Mahakaleshwar from morning till night. Meanwhile, makeup is also done three times.
Even 5 months ago, the company has come into controversy.
5 months ago the company came into controversy when it was claimed to deliver food in 10 minutes. The company’s founder Deepinder Goyal had given this information through a blog. On this, Lok Sabha member Karti Chidambaram had said that this is absolutely absurd service. This will put unnecessary pressure on the deliverers.
Many people also raised questions on the safety of the delivery boy. However, Goyal had also told on social media that his 10 minute delivery service will be as safe as 30 minute delivery service. All delivery boys will be given training on road safety. Life insurance will also be given to them.
Zomato’s old relationship with controversies …
Zomato is an online restaurant search and food delivery company. It was founded in 2008 by Pankaj Chadha and Deepinder Goyal. This company was established under the name Foodibe. It was replaced by Zomato (Zomato Media PVT Ltd.) on 18 January 2010.
