Stray Kids’ Felix Becomes Louis Vuitton’s New House Ambassador. Details Inside

The world of fashion and K-Pop intersect as Stray Kids’ Felix takes on the role of House Ambassador for luxury fashion brand Louis Vuitton. The announcement, delivered through the official Instagram account of Louis Vuitton, showcased Felix’s impeccable style as he embodies the essence of the brand. The news has sparked enthusiastic responses from fans, with admirers flocking to social media to celebrate the South Korean rapper and singer’s new role.

Felix Joins Louis Vuitton As Global House Ambassador

Louis Vuitton’s Instagram post heralded the appointment of Stray Kids’ Felix as the Global House Ambassador, adorned with an image of the artist draped in Louis Vuitton attire. The caption read, “Felix for Louis Vuitton. The Maison and @NicolasGhesquiere are pleased to welcome @yong.lixx, the celebrated South Korean vocalist-rapper-dancer and @realstraykids’ band member, as a House Ambassador.” The announcement encapsulated the excitement surrounding this collaboration.


Nicolas Ghesquière, the creative director for Louis Vuitton’s women’s collection, expressed his enthusiasm for the partnership. “I am thrilled that Felix is joining Louis Vuitton. I met him when I presented my Pre-Fall 2023 Collection in Seoul and it instantly clicked between us. He is really talented – I love his energy, his unique personality, and his audacious sense of style,” Ghesquière said, according to the post’s caption. The creative director’s Pre-Fall 2023 Collection debuted against the picturesque backdrop of the Jamsugyo Bridge on the Hangang River in Seoul, South Korea, last April.

Felix’s Captivating Photoshoot

The accompanying photoshoot captures Felix adorned in a commanding black leather jacket from Louis Vuitton. The jacket features dramatic raised collars, full-length sleeves, a zip closure, an open front, and a relaxed silhouette, seamlessly embodying the brand’s contemporary aesthetic. Felix’s ensemble is elevated with a white crewneck T-shirt tucked into his trousers, striking an elegant contrast. The ensemble is accessorised with an ear stud, a statement silver bracelet, an attention-grabbing gold buckle belt, and a nonchalant yet stylishly unkempt hairstyle.

Felix’s Artistic Journey And Role In Stray Kids

Hailing from Australia, Felix contributes his multifaceted talents as a rapper, singer, songwriter, and dancer to Stray Kids, an eight-member group crafted by JYP Entertainment. This latest collaboration with Louis Vuitton marks another milestone in his artistic journey, demonstrating his ability to transcend musical boundaries and captivate audiences across different realms of creativity.