Reliance is now going to enter the cola market with this deal, preparing to compete with Coca-Cola and PepsiCo. Its direct competition will be with Coca-Cola and PepsiCo. This can be beneficial for the customers. Reliance is preparing to launch Campa Cola in three flavors – Lemon, Orange, and Cola.
After the arrival of Campa Cola in the market, the price war can start, in which customers can get to buy cold drinks at a lower rate.
In the first phase, Reliance will sell it in its retail stores, Jiomart, and Kirana stores. Buying Campa is part of Reliance’s strategy to enter the FMCG market. Which the company is going to start this year.