Reliance Industries Ltd ranked as India’s most visible corporate in the media, according to Wizikey’s News Score Report. The largest Indian conglomerate, in terms of revenues, profits, and market value, topped the 2023 Wizikey News Source list, far ahead of the State Bank of India (SBI), which secured the second rank on the list.
Following SBI, HDFC Bank, ICICI Bank, and Bharti Airtel secured their spots in the top five in the list, reported PTI. Notably, the Wizikey’s News Score marks the industry’s maiden integrated metric to measure news visibility. The list is compiled after calculating the score based on the news volume, headline presence, publication reach, and readership. Ever since the ranking system was launched four years ago, Mukesh Ambani-led Reliance Industries has scored the top position on the list.
Further, Reliance has also improved its News Score every year, the report revealed. The conglomerate secured the first rank with a score of 96.46 in 2023, 92.56 in 2022, and 84.91 in 2021. The monthly analysis revealed that the Ambani family’s conglomerate managed to score above 98 for three out of the last six months from June to November 2023. The firm’s 2023 score was finalised on a cumulative reach of 74 billion.
SBI clocked a news score of 85.81 with a cumulative reach of 46.9 billion, followed by HDFC Bank with a score of 84.06 and a cumulative reach of 42.4 billion. ICICI Bank came next and scored 81.9 with a cumulative reach of 42.2 billion, and Bharti Airtel secured the fifth-highest score of 80.64 with a cumulative reach of 40.3 billion.
The Wizikey score utilises artificial intelligence, big data, machine learning, and media intelligence to measure news visibility for brands and individuals. The News Score ranges from 0 to 100 and is determined after tracking 400,000 publications. The score represents a brand’s media presence in key publications and works as a standard metric score to measure PR efficiency.
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