Last Updated: July 14, 2023, 5:30 PM IST
Netflix is bringing this useful feature for its users
The company is making sure that you don’t lose all your viewing content when you switch accounts.
Netflix is making it easier to transfer profiles, especially if you have been hogging your friend’s account and the whole password sharing has ruined a perfectly happy arrangement. The streaming app now allows its users to transfer existing profiles to another account. Having this feature means you can move all your viewing history on Netflix and recommendations to an existing account.
You might say this is not a big deal, but having the option to operate with the same playlist without having to create a new account sounds like an important update that is worth sharing with everyone.
Netflix is giving you the option when you select the profile transfer feature, wherein you can either create a new account, or transfer to an existing account, which needs the registered email and password to complete the process. Netflix is offering this feature in select countries for now, but expect more users to see the option in the coming months.
Netflix brought this profile transfer option mainly to curtail the issue of password sharing, which meant it was losing out on prospective paid subscribers. The strategy seems to have worked for the platform, with Netflix reporting higher subscriber count after the restriction was made official, albeit in select markets for now.
The video streaming app also has an ad-tier now for its users, who have to pay lower than the regular subscription plan but see more ads in between the shows, which was never the case with Netflix. The password sharing crackdown has somehow skipped markets like India, where the company is already facing a tough battle to sign up new users, even when the market is gradually moving away from traditional TV platforms.
