China’s BOE has secured the initial order for the upcoming iPhone 15 and iPhone 15 Plus and the Apple display supplier may potentially overtake Samsung as the iPhone’s largest display provider by 2024, says famed Apple analyst Ming-Chi Kuo. Apple has various suppliers that manufacture its iPhones, iPads and other Apple devices.
BOE may also become the largest supplier of the iPhone 15 and iPhone 15 Plus displays this year.
According to Kuo, China’s BOE has outpaced Samsung and secured most 2H23 new iPhone 15 and 15 Plus display orders. If development and production proceed smoothly over the next few months, BOE will become the largest display supplier for the iPhone 15 and 15 Plus, with a market share of around 70 per cent whereas Samsung has a share of 30 per cent.
BOE is expected to start mass shipments of LTPO displays for high-end iPhones in 2024, with Samsung and LG Display also being suppliers. If BOE can obtain orders for 20–30 per cent of the 2H24 high-end iPhone LTPO displays and maintain a market share of around 70 per cent for 2H24 low-end iPhone displays, then BOE will likely become the largest supplier of displays for the new iPhone in 2H24.
China’s BOE’s key growth drivers for profits from new applications over the next 2–3 years include medium to large OLED displays for Apple, medium to large mini-LED displays for Apple, and more affordable foldable displays for Android phones.
Meanwhile, Samsung became the top OLED display provider for last year’s iPhone 14 lineup, a report by Korean tech publication The Elec said in November.
Samsung Display is supplying more than 70 per cent of the OLED panels that Apple uses for its iPhone 14 series, which is due to the company’s dominant position helped by setbacks of rivals LG Display and BOE, The Elec report added, citing sources.