LUCKNOW: As the nomination for the first phase of UP assembly elections is about to end and the Election Commission is yet to allow big political rallies, the BJP top leadership has decided to go full throttle and hit the ground running to gain a vantage point over its political rivals.
This became evident on Friday when BJP national president JP Nadda kicked off organisational meetings and took part in the door-to-door campaign in Agra and Bareilly. In Lucknow, chief minister Yogi Adityanath released the party’s campaign song, “Soch Imaandar…Kaam Damdaar…UP Phir Mange BJP Sarkar…”.
Top BJP sources said that party’s chief strategist and Union home minister Amit Shah is scheduled to reach Kairana in Shamli district on Saturday to launch a door-to-door campaign.
BJP has been putting Kairana at the centrestage over the issue of exodus of Hindu families it raised before 2017 state elections. Shah is also expected to reach Meerut and Mathura to hold a dialogue with various social organisations — a move that aligns with the party’s strategy to gain a high ground by associating itself with different social groups.
The development was perceived as BJP’s attempt to overtake its political opponents, essentially SP chief Akhilesh Yadav who has been relying solely on rigorous use of social media to reach out to party functionaries and supporters in the aftermath of the EC putting a ban on rallies because of the pandemic. Likewise, BSP chief Mayawati, who has stayed away from poll campaigning, too has been banking on the party’s social media campaign.
This became evident on Friday when BJP national president JP Nadda kicked off organisational meetings and took part in the door-to-door campaign in Agra and Bareilly. In Lucknow, chief minister Yogi Adityanath released the party’s campaign song, “Soch Imaandar…Kaam Damdaar…UP Phir Mange BJP Sarkar…”.
Top BJP sources said that party’s chief strategist and Union home minister Amit Shah is scheduled to reach Kairana in Shamli district on Saturday to launch a door-to-door campaign.
BJP has been putting Kairana at the centrestage over the issue of exodus of Hindu families it raised before 2017 state elections. Shah is also expected to reach Meerut and Mathura to hold a dialogue with various social organisations — a move that aligns with the party’s strategy to gain a high ground by associating itself with different social groups.
The development was perceived as BJP’s attempt to overtake its political opponents, essentially SP chief Akhilesh Yadav who has been relying solely on rigorous use of social media to reach out to party functionaries and supporters in the aftermath of the EC putting a ban on rallies because of the pandemic. Likewise, BSP chief Mayawati, who has stayed away from poll campaigning, too has been banking on the party’s social media campaign.
.