Assembly polls: How political parties are using social media to woo voters

Amid the surge in Covid-19 cases, as the Election Commission banned rallies and roadshows for the upcoming assembly polls, all political parties have shifted gears and switched to digital mode. The war this time is being fought on social media and every political party is using the phone as a medium to communicate their messages.

The BJP is leaving no stone unturned to reach every voter and establishing a war room at constituency level is their way of upping the ante. While the BJP has spread its war room to the constituency level, Congress on the other hand is upping it’s game on WhatsApp.