Last Updated: February 06, 2024, 15:54 IST
United States of America (USA)
Amazon’s AI chatbot Rufus promises make online shopping better
Amazon is also entering the world of AI and it wants to use the technology to improve the online shopping experience for consumers.
Shopping is the latest avenue where artificial intelligence (AI) is ready to make its presence felt and Amazon is bringing the feature for its customers. In fact, you now have an AI chatbot called Rufus that can help buyers pick the right product for their needs and budget. Amazon claims Rufus will improve the shopping experience and we expect nothing less from an AI chatbot that seemingly has access to Amazon’s shopping content.
Amazon has also trained the AI chatbot on its product catalogue, customer reviews and more details available on the internet. The company is going slow with its availability and in beta version. People in the US using the mobile app try out the AI chatbot and in the coming months Amazon will increase its reach to other countries.
Amazon AI Chatbot For Shopping: What Is It
Amazon has developed a large language model (LLM) which has played a big part in the origin of Rufus. Like we said, the company has used its existing content, including customer reviews to train Rufus which should make it good enough to help you with issues and details on any product available on the platform. AI has advanced beyond a regular chatbot but Amazon’s integration of Rufus feels dated as you don’t get a dedicated tab/button to activate the chatbot, let alone command it to open using voice control. Being available on the mobile app should have made it possible but it seems Amazon wants to be careful with how its AI model operates.
Amazon Rufus AI Chatbot: How It Works
Amazon says its customers can summon Rufus to ask questions like, “ Which headphone to buy and the factors to consider.” The AI touch from the company means the details shared by Rufus will sound like a conversation. The chatbot will then use its trained knowledge to give you in-depth details about the product and which one would be ideal for the buyer.
They can even get a comparison done if you have two options and find it hard to choose. These queries can be made in text or audio format but Rufus is only capable of responding in text form as of now. You can enable Rufus by typing in the search tab and dismiss the AI chatbot by tapping anywhere on the screen.
It goes without saying that AI has a big potential in the e-commerce segment and Amazon will be hoping to bank on the popularity of the tech to get more people to sign up for Rufus and eventually give it a wider availability.
