SEBI has revised its regulations to control unregulated fininfluencers. Under the new rules, individuals and agents regulated by SEBI are prohibited from engaging with any person who directly or indirectly provides financial advice or makes explicit claims about returns. According to SEBI, a person qualifies as a fininfluencer if they are not registered with the board or if the board has not authorized them to give such advice or recommendations. This move aims to enhance investor protection by ensuring that financial guidance and claims are provided only by those who are officially recognized and regulated by SEBI. The updated regulations are designed to prevent misleading information and safeguard investors from unverified financial advice.