Graphic Design is a specialised field within Visual Communication that emphasises on visualising & conveying information, ideas & experiences to the target audience in an effective and captivating manner utilizing varied elements like text, graphics, illustrations, photographs, typography and images. Graphic Designers are tasked with not only creating visually appealing & engaging designs for ad campaigns, print materials, OOH, websites & signage etc., but also finding innovative ways to address communication challenges. The field also boasts of specialities like website graphic designs, motion graphics, animation, computer graphics etc.
Career Prospects: Graphic Design Course mentors aspirants in a manner that they can avail of range of opportunities. Some of them are mentioned here:
- Advertising Art Director: He works with copy writers & design unique & artistic visual concepts for advertising campaigns, drawing inspiration from life. These unique concepts are used across a range of platforms like digital medium, cinema, television, press & radio etc.
- Graphic Designer: He must display proficiency in creativity as well as technical skills utilising software such as Photoshop, Adobe illustrator etc. He comprehends the brief from creative director or account manager or even a client and design innovative creative concepts that are utilised across mediums including websites, advertising, posters, product packaging, online games, corporate identity, corporate communications, exhibitions and displays etc.
- Packaging Designer: In order to be a successful Packaging Designer, he must possess a thorough understanding of market trends, branding, typography, colour theory and consumer psychology. This comprehensive learning will allow him to design & develop innovative & eye catching packaging that protects the product during transportation, conveys brand identity & product features while complying with legal regulations such as presence of nutrition information or country of origin on the labelling.
- Animator: An animator creates an illusion of movement by combining hand-drawn pictures, still images, photographs, illustrations etc. into frames, which are then stitched together in a sequence to bring an animation to life. Animators work with software such as 2D, 3D model-making, computer-generated animation or stop-frame etc. to create content for use in TV shows, videogames, Films, internet etc.
- Web Designer: He creates attractive, engaging apps, web pages and websites comprising of designing various elements such as UI/UX, navigation menus, drop-down options, and animations etc. His main objective is to offer a delightful experience to the customer. He must ensure that the designs are aligned as per company’s vision and brands language.
- Exhibition Designer: He is in-charge of conceptualizing artistically innovative designs for big commercial public exhibitions, showcase events, trade shows, conferences for trade, industry or education and cultural exhibitions for museums besides short-term retail displays etc. He must grasp the client’s brief along with brand specifications and accordingly develop functional, appealing & aesthetically beautiful displays that effectively conveys the brand’s message.
- Concept Artist: He utilizes his artistic talent to invent non-existent places, characters, creatures, environment, moods or worlds. He plays an essential role in any project that requires visual storytelling and hence can work across a range of visual media industries, such as animation, comic books, films and gaming.
Register in a Graphic Design Course and embark on a journey of success.