Nothing has recently onboarded Bollywood actor Ranveer Singh as its brand ambassador for the upcoming launch of Phone 2a which is slated to take place on March 5 in India. Someone asked Nothing CEO Carl Pei why he hired a brand ambassador. Carl Pei had while responding to this question connected with millions of Indians. Pei, who is widely popular allegedly for being a marketing genius in tech circles, simply said that Nothing wants to sell more smartphones.
The way Pei said is what touched the hearts of people. Pei in his response to the question said, “We want to sell more phones bhai.” Millions of Indians connect with the term ‘Bhai’ as it is a significant part of our vocabulary and our conversations. It probably is one of the most used words in the Hindi-speaking belt of India.
A user while responding to this said, “Carl Pei knows the pulse of Indians.”
Carl Pei knows the pulse of Indians
— Apuroop Achanta (@digitaldetox_9) February 18, 2024
India stands out as a significant market for Nothing, offering a substantial opportunity for the tech company. It represents one of the select markets chosen for the launch of the Phone 2a, a budget-friendly device strategically positioned as a bridge between the Phone 1 and Phone 2. Serving as the new entry point into the Nothing ecosystem, this smartphone has captured attention for its distinctive design, software choices, and ambitious goal of becoming a noteworthy player akin to Apple.
Remarkably, Nothing has chosen to manufacture the Phone 2a in India, a task that poses challenges for a startup committed to transparency and meticulous attention to detail. Notably, the Phone 2a is not making a significant debut in the US, at least initially, being introduced through a beta program. Consequently, the success of both the Phone 2a and Nothing as a whole is intricately tied to the Indian market, underscoring its pivotal role in the company’s global strategy.
The eagerly anticipated launch of the Nothing Phone 2a is scheduled for March 5, at an event named “Fresh Eyes.”