UK regulator launches formal probe into Amazon, Google over fake reviews – Times of India

New Delhi: Britain’s competition regulator on Friday launched a formal investigation into heroine and Alphabet Inc. Google The tech giant hasn’t put enough effort into combating fake reviews on their sites.
Competition and Market Authority (CMA) said it will now collect more information to determine whether firms have broken consumer law by taking insufficient action to protect buyers from fake reviews.
The move comes after a preliminary CMA investigation, which opened in May 2020, and assessed the internal systems and processes of multiple platforms to identify and deal with fake reviews.
The regulator said it was also concerned that Amazon’s systems were failing sufficiently to try and prevent certain sellers from manipulating product listings, for example by co-opting positive reviews from other products.
“Our concern is that millions of online shoppers may be misled by reading fake reviews and then spending their money based on those recommendations,” said Andrea Coselli, chief executive of CMA.
“Equally, it is not fair that some businesses may fake 5-star reviews to make their products or services most prominent, while law-abiding businesses lose out.”


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