Ahead of the Samsung Galaxy S24 series launch tonight at the Galaxy Unpacked event, various rumours have circulated regarding the pricing strategy adopted by the tech giant. Leaked information suggests that the upcoming models might witness a departure from the pricing structure of their predecessors, the Galaxy S23 series. If the buzz around the rumour mill is to be believed, Samsung will stick to its three-flagship formula this year as well, and is expected to launch three smartphones — Samsung Galaxy S24, Samsung Galaxy S24+, and Samsung Galaxy S24 Ultra.
With the highly-anticipated Samsung event just around the corner, speculations about the potential cost of the next-generation Galaxy S24 series in India have surfaced. It should be noted that the company has yet to offer any details prior to the event. So, consider the following information with a bit of salt.
Unverified leaks from tipsters and leaksters on social media propose a possible price range for the Samsung Galaxy S24+, positioning the base model with 12GB RAM and 256GB storage between Rs 1,04,999 to Rs 1,05,999. In contrast, the previous Galaxy S23+ was retailed at Rs 94,999. If the leaked pricing information holds true, it indicates a substantial increase of over Rs 10,000 for the S24+, as per the unofficial disclosure.
Similarly, for the premium Samsung Galaxy S24 Ultra, speculations suggest a price range of Rs 1,34,999 to Rs 1,35,999 for the same configuration. The predecessor, Galaxy S23 Ultra, was offered at Rs 1,24,999, implying a potential Rs 10,000 price hike for the latest flagship model. It is crucial to note that these figures are not officially confirmed, and consumers are advised to await the official release for precise details. There is a possibility that Samsung might maintain the existing price points, as hinted by earlier leaks, adding an element of anticipation regarding the purchasing decision for the flagship devices set to launch in 2024.
As of now, no information is available regarding the anticipated price of the standard Galaxy S24 model. The Galaxy S23 was initially introduced with a starting price of Rs 74,999, and consumers are eagerly awaiting further details as the launch event approaches.