Media conglomerate Network18’s Mission Paani campaign, aimed at mobilising India for better sanitation, will get a boost with the inclusion of Swachhta as it holds a grand eight-hour telethon on November 19, which is observed as World Toilet Day. Tune into the live telecast of Mission Swachhta aur Paani telethon on CNN-News18 from 12 pm on November 19, and to access the digital stream, click here.
Union home minister Amit Shah, Assam chief minister Himanta Biswa Sarma, campaign ambassador Akshay Kumar, actor Dia Mirza and a host of other leaders and celebrities will join the live telecast on Saturday.
The telethon will focus on India’s sanitation journey so far and the road ahead for the next five years to bring about a behavioural shift in ensuring clean and hygienic toilets. The initiative brings together the government, celebrities, change makers, sanitation workers and thought leaders from across India, and promises to leave no one behind.
The telethon will have leaders from all walks of life sharing their perspectives, urging people to join the cause, including Gaurav Jain, Executive VP, South Asia, Reckitt; Saurabh Jain, Regional Marketing Director, Hygiene, South Asia, Reckitt; Ravi Bhatnagar, Director, External Affairs and Partnerships, South Asia, Reckitt; Jack Sim, Founder, World Toilet Organisation; Dr Bindeshwar Pathak, Founder, Sulabh International; and Kausar Munir, author, Mission Paani Preamble, among others.
An initiative by News18 and Harpic, Mission Swachhta aur Paani is a movement upholding the cause of inclusive sanitation, where everyone has access to clean toilets. It advocates equality for all genders, abilities, castes and classes and strongly believes that clean toilets are a shared responsibility.
“India has progressed incredibly well in recent years. Under Jal Jeevan Mission, 100 million rural households have access to tap water, 70 million of which have been achieved in the last three years. As a responsible and responsive media group, we consider it critical to play a role and this mission is our endeavour to contribute our bit by galvanising public opinion and social action. We are grateful to multiple leaders from all walks of life who have come together with us to drive this mass awareness and action on sanitation,” Avinash Kaul, chief executive officer, Network18, and managing director, A + E Networks, TV18, said giving more insight into the mission and its objective.
“Having worked on bringing about large-scale behavioural and attitudinal shifts around water conservation and safety, and inspired by PM Shri Narendra Modi’s focus on cleanliness, we thought it appropriate to include swachhta or cleanliness too as part of our mission,” Puneet Singhvi, CEO – Digital & President – Corporate Strategy at Network18 Media & Investments Limited said while explaining the idea behind including cleanliness in the mission.
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