Baskar, who belonged to a middle-class family, was inspired by the story of Microsoft founder Bill Gates from an early age.
Amagi Labs was established in Bangalore by Baskar Subramaniam, KA Srinivasan, and Srividya Srinivasan.
Imagine getting into IIT, one of the topmost education institutes in the country, and dropping out merely because one did not like the environment. Such a move would certainly be dubbed a career-devastating decision by most people but it has not been so for Baskar Subramaniam, the CEO and co-founder of Amagi Media Labs. Baskar joined IIT Bombay but soon decided that he wanted his enterprise instead of getting trained in the skill sets required for a job. He also did not find the environment of IIT to his liking and hence quit his education.
Amagi Labs was established in Bangalore by Baskar Subramaniam, KA Srinivasan, and Srividya Srinivasan. Following this, the business growth trajectory continued, and in November last year, Amagi Media Labs raised Rs 800 crore at an estimated worth of $ 1.4 billion (11,500 crore).
Baskar, who belonged to a middle-class family, was inspired by the story of Microsoft founder Bill Gates from an early age and wanted to be a top software developer. His parents could not afford a computer at home and so he learned to develop software at his school’s computer lab. He sold his first software when he was in Class 11. From GCT Coimbatore, Baskar received a degree in computer science engineering. Following this, he enrolled in IIT Bombay but left to pursue his dream.
He then went on to work for organisations like Texas Instruments. In 2000, he launched his second business, Impulsesoft. In 2002, he created audio headsets, and in 2004, he created one of the first Bluetooth watches. SiRF Technology Holdings acquired Baskar’s business in 2005. In 2008, he co-founded Amagi along with two friends.
Amagi is a media technology business that dominates the SaaS (Software-as-a-Service) market in the nation. It helped TV broadcasters display viewers various commercials based on geography and pioneered targeted advertising.