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Honor is bringing on-device deepfake detect AI features
The company is bringing these on-device AI features that will look to prevent people falling for deepfake AI content.
Honor has recently unveiled two industry-leading on-device AI innovations at the Mobile World Congress (MWC) Shanghai 2024. These devices were created with the focus of empowering individuals and introducing a new level of user safety.
During its keynote session at MWC Shanghai 2024, titled “The Human-AI Synergy: Intelligent Devices Will Empower People Better,” the company reiterated its focus on human-centric on-device AI and showcased its latest advancements in human-centric AI, AI Deepfake Detection, and AI Defocus Eye Protection.
Noting the global increase in cases of myopia or near-sightedness caused by long-term screen usage, the smartphone maker introduced AI Defocus Eye Protection. This technology leverages AI to reduce the risk of near-sightedness by simulating defocus glasses on the smart device’s display. Defocus glasses induce controlled defocus in the user’s peripheral visual field to slow down the eye elongation process and help maintain clear central vision.
The brand claimed that HONOR’s AI Defocus Eye Protection feature has been shown to decrease users’ transient myopia by 13 degrees on average after reading for 25 minutes, with some individuals experiencing a maximum reduction of 75 degrees.
The brand also rolled out an AI-powered Deepfake Detection technology to circumvent the risks presented by cloud-based “deepfake” AI technology. The technology detects digitally manipulated videos and images that are either made or altered using AI or synthetic means. AI Deepfake Detection examines frame-by-frame information such as image clarity, eye contact, lighting, and video playback to identify issues that are unnoticeable to the human eye.
Furthermore, the company said that the AI Deepfake Detection has been trained through a large dataset of images and videos related to online scams, allowing the AI to perform screening, identification, and comparison within three seconds. In the event that the AI Deepfake Detection feature detects any synthetic or altered content, a risk warning is immediately issued to the user.
George Zhao, CEO of HONOR Device Co., Ltd., said during the keynote session, “AI is revolutionising our lives and driving the smartphone industry forward, but much of the industry has focused on cloud-based AI, which is just a part of the puzzle. On-device AI, which is run on smartphones that understand us better than any other devices, is uniquely positioned to deliver services that are tailored to us and our preferences.”
