Homegrown wearables maker Boat will launch the Boat Smart Ring Active smart ring in India soon. The company has revealed its release date. Along with the launch announcement, Boat has revealed information about the smart ring’s availability and some of its key features. Boat is mulling to offer the Smart Ring Active at a special introductory price. This new model is expected to be more affordable than its predecessor, the Boat Smart Ring, which debuted in India in August 2023.
Boat Smart Ring Active’s Special Launch Offer, Availability
Boat has taken to Instagram to announce the introductory offer for the Boat Smart Active. The Smart Ring Active will hit the Indian market at a special launch price of Rs 2,999. Prospective buyers can order the device through pre-orders beginning July 18. The company is making the smart ring available across multiple platforms, including major e-commerce sites Amazon India and Flipkart, as well as Boat’s official website.
For those who want to wait, the Boat Smart Ring Active will be officially available for purchase starting July 20.
Boat Smart Ring Active Colours
In terms of colours, the Boat Smart Ring Active will be launched in three colour choices: Black, Silver, and Gold. While the previous Smart Ring Gen 1 was available in three sizes, the new Active version will offer five different size options, ensuring a more customised fit for a wider range of users. This combination of enhanced health features, colour and size variety suggests that Boat is ready to meeting diverse consumer needs in the smart wearables market.
The original Smart Ring Gen 1 carried a significantly higher price tag of Rs 8,999, making the new model a much more affordable option for consumers.
Interestingly, Boat Smart Ring Gen 1 model appears to be unavailable on Boat’s official online store at present. This removal from the company’s retail channels suggests a possible phase-out of the older model. It’s likely that Boat is clearing the way for the introduction of the more budget-friendly Smart Ring Active, which could potentially attract a wider customer base due to its lower price point.
This shift in product lineup and pricing indicates Boat’s efforts to capture a larger share of the smart wearables market by offering advanced technology at a more attractive price point.
For context, the original Boat Smart Ring was introduced at a price tag of Rs 8,999 and came in three different sizes to accommodate various finger dimensions: 17.40mm, 19.15mm, and 20.85mm.