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Apple is betting big on its AI features for all users and Pixelmator is a well known platform to most Apple users.
Apple is expanding its AI suite of features and this buy will enhance it more
Apple is set to acquire Pixelmator, a well-known image editing company based in Lithuania. As reported by The Verge, Pixelmator shared the news in a blog post, expressing excitement about the acquisition, which will allow them to reach a broader audience and enhance their impact on the creative community globally.
The company also clarified that there will be no immediate “material changes” to its existing apps, including Pixelmator Pro, Pixelmator for iOS and Photomator.The deal is still pending regulatory approval. However, no further details about this new agreement have been shared online.
“We’ve been influenced by Apple since day one, designing our products with the same razor-sharp focus on design, simplicity, and performance,” said Pixelmator.
The company’s popular Pixelmator Pro and Photomator apps have long been a part of the Apple ecosystem. Over time, the apps have introduced a variety of advanced AI and machine learning features, such as background removal tools and Super Resolution.
The acquisition comes as Apple intensifies its aim to AI-powered photography tools, following the recent release of its iOS “Clean Up” function, which competes with Google’s Magic Eraser feature. Apple’s AI push will need more impetus on the add-on features, and having Pixelmator under its product umbrella will go a long way in enticing more people to spend money on AI and its effective tools that are already popular among users.
Founded in 2007 in Vilnius, Lithuania, Pixelmator has become a popular low-cost alternative to Adobe’s offerings, providing powerful image editing tools for a one-time purchase instead of a subscription model. The Pro edition is currently priced at $49.99 (Rs 4,203 approx).
As of now, Apple has not released an official statement regarding the acquisition, as the tech giant typically refrains from discussing such deals publicly. Previous acquisitions by Apple include the weather app Dark Sky in 2020 and the automation app Workflow in 2017.