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- Perfume Body Spray Layer’r Advertisement Controversy | All You Need To Know
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The Ministry of Information and Broadcasting has ordered a ban on the objectionable advertisement of Layer’ R Company’s body spray. Along with this, Twitter, YouTube and other social media platforms have been asked to remove the advertisement. People were very angry on two advertisements of the company. People tagged the Advertising Standards Council of India (ASCI) on social media and demanded the closure of the advertisement. The government has formed a committee to probe the matter.
people angry on social media
People are furious on social media after seeing these advertisements. He says that such advertisements are promoting rape culture. Taking advertisements, many users had tagged ASCI on social media and asked that such advertising should be stopped.
In response to this, ASCI wrote that thank you for tagging us. This is a violation of the advertising rules. We have taken immediate action on this. The company has been asked to remove the ad and further investigation is underway.
This content in two advertisements of the company
first ad Four boys are having a conversation at a store. The four boys look at the last remaining bottle of perfume, and discuss among themselves that we are four and who will take the “shot” if there is only one. But during this conversation, a girl is shown instead of body spray in the advertisement. The girl turns back, and gets angry at the four boys, because she thinks they are talking about the same.
second ad Begins with a couple in the bedroom. Suddenly four of the boy’s friends enter the room and ask very lewd questions saying that it seems that the shot was hit. Now it’s our turn. But after watching this advertisement in full, it is known that the friends were just asking if they could use the shot perfume kept in the room. But as soon as people saw it, the ruckus started.
Delhi Women’s CommissionTi Maliwal also opposed the ad
Delhi Commission for Women chairperson Swati Maliwal had lodged an objection to the ad. Swati said that “are you making an ad for perfume or promoting gang rape mentality? What level of inferiority are you selling under the guise of creativity? Isn’t there any check before running on such extravagant ad TV? I am writing to Police and I&B Ministry.