With its iconic ‘Amul Girl’ campaign, dairy giant Amul, known for its extensive range of milk and milk products, has left an indelible mark in the advertising world. Since 1966, the campaign has entertained, provoked thought, and brought smiles to countless faces. However, Sylvester daCunha, the creative genius behind the ‘Utterly Butterly’ campaign and the creator of the Amul Girl, died on Tuesday night. In response to this loss, Amul paid a heartfelt tribute to daCunha in their own distinctive style.
The tribute took the form of a caricature of Sylvester daCunha conversing with the Amul Girl. DaCunha appeared to be imparting wisdom to the beloved mascot, who diligently took notes while savouring the classic Amul butter in the illustration. “Your ideas were utterly butterly delicious,” the post said. “Sylvester daCunha (1930-3023),” a header honouring the creative maestro. The dairy giant’s caption read, “Topical: Tribute to the advertising legend, creator of the Amul Girl.”
The tribute has received over 38,000 likes on Instagram since it was shared, with many users expressing their reactions and condolences for the loss of the ‘Utterly Butterly’ campaign’s visionary. Comments like “Sad! “May his soul rest in peace” and “Respect!” were among the sentiments expressed by those moved by daCunha’s work.
Amul is known for its creative and witty topicals, which cover a wide range of topics including entertainment, sports, and news. The brand’s ability to capture the essence of current events and present them in a humorous and engaging manner has won it fans from all over the country.
The advertising industry has said farewell to Sylvester daCunha, a legendary figure whose imagination and creativity brought the Amul Girl to life. His contributions will be remembered as a testament to his extraordinary talent, leaving an indelible imprint on the hearts and minds of the Indian people.
READ | Sylvester daCunha, The Man Behind Amul’s ‘Utterly Butterly’ Girl, Passes Away