The Indian smartphone market is witnessing fierce competition between companies like Samsung, Nothing, OnePlus, Realme and many more. Every smartphone manufacturer is upping their game to bring more at a lesser price than others. Realme is now planning to evolve its portfolio to stay in the game. According to a global executive of Realme, the company considers India as its number one key market, reported ET Telecom.
Francis Wong, Head of Product Marketing at Realme, told ET Telecom, “It is very difficult to survive in the Indian market. There are different retailer partners, such as Flipkart, Amazon, and the mainline stores whose customers all have different demands for products. For Realme as a brand, we try to achieve a win-win situation with our partners.”
ET Telecom quoted Wong as saying, “We will evolve our product portfolio according to the Indian market’s demands. It is difficult because we need to launch many different products. We will need to grow our R&D team and product team but we are willing to do so because India is our number one key market. That’s why you see the most complicated product portfolio comes from Realme.”
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Realme Facing The Heat Of Online V. Offline Market Feud?
Apart from facing tough competition from other smartphone brands, Realme is also facing another struggle. According to Wong, Realme has an equal split in India in terms of market share in online and offline channels. He added that the company is focused on both channels, reported ET Telecom.
Wong then went on to explain the struggle that the company is facing in focusing on both channels. He said, “In India, the channels are competing. For us, it is difficult to choose (a channel). When you go to the online platform, they tell you not to invest so much in offline because it makes your product more expensive. When you go offline, they tell you not to rely on the online because then you are not investing in the India business.”