Amazon India on Thursday launched its next generation Fire TV Cube, which it says is Fire TV’s most powerful streaming media player yet. The device comes with a new octa-core 2.0 GHz processor, can be controlled hands-free with Alexa and includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, immersive Dolby Atmos audio and it is Wi-Fi 6 compatible.
Amazon Fire TV Cube third-gen has been unveiled in the country for Rs 13,999.
“With all-new Fire TV Cube, customers can futureproof their home with a superior viewing experience that’s fast, supports cinematic 4K video and allows for hands-free Alexa to control home entertainment systems,” Parag Gupta, Director and Country Manager for Amazon Devices India, said in a statement.
“From watching cricket matches to movies on demand, the Fire TV Cube can turn any space into a personal stadium or a movie theatre. This is the most versatile Fire TV streaming media player we’ve ever made and I can’t wait for customers to experience it in their homes,” Gupta added.
The third generation of Fire TV Cube is the company’s best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20 per cent more powerful than the previous generation. The processor increases app launch speeds, thus, making it Fire TV’s smoothest and most fluid streaming media player experience to date.
Fire TV’s first streaming media player with an HDMI input port would give customers the flexibility to bring their entertainment devices together by directly connecting compatible set-top boxes, soundbars, and more. With Fire TV Cube, customers can easily control their TV, set-top boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote, or hands-free with Alexa.
Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications — simply say, “Alexa, call mom” to connect with family or friends from the largest screen in the home.
With hands-free Alexa, customers can get to their favourite channels and apps with simple voice commands. The Fire TV Cube provides a streaming experience with support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive sound with Dolby Atmos Audio. Customers can get visual spectacles like Amazon Prime Video’s ‘The Lord of the Rings: The Rings of Power’ and the upcoming Bollywood movie ‘Maja Ma’ from their homes.
Fire TV Cube comes with Wi-Fi 6 support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience. It also features a new Ethernet port if you need a wired network connection.
New to Fire TV Cube is “Super Resolution Upscaling”, which provides enhanced picture quality by seamlessly converting HD content into 4K for greater detail, contrast, and clarity. With Super Resolution Upscaling, content — from movies originally made in HD to even grainy family photos — will look sharper on a 4K display. Just plug in your hard disk to the USB port of Fire TV Cube and relive memories by scrolling through your photos on the screen.